- Tech Mocion
- 14 may
- 4 min de lectura
Mocion to unveil a new model at Expo ANTAD that turns retail spaces into actionable intelligenceBogotá / Ciudad de México / Miami, Mayo 14 2026 The company will integrate experiential design, real-world behavioral data and AI-powered recommendations through La Huerta’s participation at Expo ANTAD, positioning the project as a pioneering implementation for events and commercial spaces in Mexico. |  |
Expo ANTAD 2026 will take place from May 19 to 21 at Expo Guadalajara and brings together more than 52,000 professional visitors and 1,800 exhibiting companies, making it a key platform for retail, HoReCa and the food supply chain. During Expo ANTAD 2026, one of Mexico’s most relevant gatherings for retail, consumer goods and the food supply chain, Mocion will introduce a new business model designed to transform physical spaces into ecosystems of data, understanding and commercial action.
The implementation will take place with La Huerta, a Mexican company focused on fresh frozen food products, as part of its participation at Expo Guadalajara. The project will bring together three core capabilities from Mocion: experiential BTL design and production, real-world behavioral data capture and AI-powered analysis with actionable recommendations.
With this model, Mocion aims to address one of the biggest challenges in the industry: brands invest in booths, trade shows, activations and points of sale, yet much of what happens in those physical environments is not measured, connected or transformed into useful decisions that can improve sales, customer experience or commercial strategy.
“For years, brands have invested in events, booths and activations without being able to deeply understand what actually happens in the physical world. With this new model, Mocion is solving that gap: turning every visit, interaction, journey and preference into useful information for better decision-making. Our goal is not only to create memorable experiences, but to help our clients better understand their consumers and transform that knowledge into concrete actions that improve sales.” Diego López, CEO of Mocion
Experiences that attract, data that understands, intelligence that recommends
For La Huerta’s participation at Expo ANTAD, Mocion will design and produce the booth through an experiential BTL approach, integrating interactive activities selected from its marketplace of technology-based solutions. These experiences will allow visitors to engage with the brand, its products and its messages in a more dynamic, measurable and memorable way.
Through Mocion Connect, the company will integrate measurement and interaction technologies for physical environments, supported by strategic alliances with Nexmosphere and BlueZoo. Sensors, antennas and interactive devices will capture behavioral signals inside the booth, including product interaction, high-interest areas, visitor journeys, dwell time, traffic and engagement with product displays.
This information will be connected to the Mocion Pulse ecosystem, where Evius and DataHub will receive, organize, normalize and analyze the data generated throughout the trade show.
Then, EVA, Mocion’s artificial intelligence system, will interpret the information to generate insights, recommendations and actionable next steps for La Huerta.
The goal is to shift a trade show presence from being only a visibility or relationship-building effort into a strategic source of knowledge about the real behavior of customers, buyers and visitors.
AI-powered retail intelligence
A new way to measure physical retail
Mocion’s approach is built on a clear premise: physical retail has value far beyond product display. Every route, pause, interaction, product selection, question or scan can become a signal to understand what attracts consumers, which products generate the most interest, which content drives conversations and which areas of the space perform best.
Under this model, a booth is no longer just a temporary exhibition space; it becomes a live measurement platform. A product display is no longer just a structure; it becomes a source of behavioral intelligence. An interactive experience is no longer only entertainment; it becomes a point of capture for preferences, intent and interest.
“We are entering a stage where creativity and production must be connected to business intelligence. For us, the future of retail is not only about designing more attractive spaces, but about building spaces capable of learning. That is the transformation we want to drive from Mocion.” Diego López, CEO of Mocion
Expo ANTAD as an integrated testing ground
Expo ANTAD will serve as the stage where Mocion will test this model in an integrated way, connecting production, technology, sensors, data platforms and artificial intelligence within a single implementation.
The company expects this project to become a starting point for normalizing a new way of designing commercial experiences: spaces that not only create visual impact, but also capture information, explain behavior and provide recommendations to improve decisions across marketing, sales, trade marketing, operations and customer experience.
After Expo ANTAD, Mocion will publish a case study with the metrics, analysis and results obtained during the implementation. The document will show how users behaved inside the booth, which areas generated the highest interest, which products received the most interaction and which strategic recommendations emerged from the collected data.
With this initiative, Mocion seeks to position itself as a pioneering player in Mexico in the integration of experiential BTL, intelligent retail, real-world data and artificial intelligence applied to events, trade shows and commercial spaces.
About Mocion
Mocion is an experiential technology company specialized in creating solutions that combine interactivity, gamification, BTL production, digital platforms and data analysis. With operations in Colombia, Mexico and the United States, the company designs experiences for events, activations, trade shows, retail and physical spaces, integrating technology to connect brands with audiences and transform every interaction into useful information for decision-making.
The future of retail is interactive, gamifiable, and measurable. Talk later?
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